[Good design:]
- solves an important human problem
- is context specific (it doesn’t follow historical clichés)
- enhances human ability (without replacing the human)
- works for everyone every day
- is discreet (it provides “invisible interfaces”)
- is a platform that grows with needs and opportunities
- brings about products and services that bring about long term relationships (but doesn’t create emotional dependency)
- learns and predicts human behaviour
- accelerates the adoption of new ideas
- removes complexity from life
From a talk given at A/D/O Design Academy Launch Festival – Utopia vs. Dystopia
January 27 2007
Reported in Metropolis Magazine
March 13 2017