The necessity that leads to the creation of an object determines its origin and constitutes the starting point of every Design development. To know and to try to find new or alternative solutions to this origin is the role of Design, which leads to an improvement of the quality of life through innovation and functional simplicity.
Design is therefore logical, efficient and should be conceptually, physically and aesthetically long lasting.
The choices of the materials and processes should not be determined by how fashionable, attractive or new they are, but by their suitability to the function and a determination to make Design as affordable and widely available as possible to those who need it or can benefit from it.
Design is for everyone, with no distinctions.