Rob Strasser: Nike Principles

1. Our business is change.
2. We’re on offense. All the time.
3. Perfect results count — not a perfect process. Break the rules: fight the law.
4. This is as much about battle as about business.
5. Assume nothing.
   Make sure people keep their promises.
   Push yourselves push others.
   Stretch the possible.
6. Live off the land.
7. Your job isn’t done until the job is done.
8. Dangers
   Bureaucracy
   Personal ambition
   Energy takers vs. energy givers
   Knowing our weaknesses
   Don’t get too many things on the platter
9. It won’t be pretty.
10. If we do the right things we’ll make money damn near automatic.

Originally published in 1977

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