For Ne Pas Plier, an image is not an inert object to be contemplated, nor is it a political tool in itself. Only when inserted into action or struggle does it produce political effects; only when carried by individuals or groups does it come alive, generating meaning in return. The static image, frozen on the wall, is countered by an image that is carried, used, overwritten, et cetera — drawn into a social and human dynamic. Leave behind the museum space for the stage of social struggle, refuse the rules, values, and categories of the art market, abolish the artist’s proud solitude through work conceived as coproduction, reverse the fetishism of the original and of the unique piece by proposing “images whose original is multiple,” adopt the principle of free exchange to the point of giving the images away for free rather than selling them: these are the guiding ideas of Ne Pas Plier.
Gérard Paris-Clavel: Everything is Possible
Published in J. van Toorn (ed.) Design beyond Design: Critical Reflection and the Practice of Communication
1998 | Maastricht | pp. 101-102