War to design
Design is not as it seems today – just a style!! It makes no sense to still follow the rules of ancient machinery. We can no longer fall in total awe at a tube being bent. We can no longer tell our audience that a product is better because it is easier to make it! Today the industry is able to follow humanity and make its most exciting dreams reality.
We as designers have to represent our public and their dreams instead of the machine and the anachronistic political dogmas it represents. We have to challenge the industry so they will learn to follow instead of to lead.
It is on humanity that the design of the future must be built. With love, passion and poetry we will take design to new heights.
Originally published in ICON magazine
Issue 404 | 2007