1. PHYSICAL + DIGITAL INTERSECTION —
Bridging the gap between people and technology.
2. PEOPLE VS THINGS —
Keeping human needs at the heart of everything we do.
3. DESIGN FOR A REASON —
Designing for the whole journey.
4. SOFTENING THE SEAMS —
Understanding where ‘seams’, or transition points, within a journey might occur and building in consistency to the experience.
5. MIND THE GAPS —
Transport systems and organisations are large and complex. We work to find compelling narratives and unite teams.
6. RESPONSIBLE DESIGN —
Foregrounding responsibility as a central part of the ethos of the studio.
Originally published in MAP E-Paper 02: Mobility as an Ecosystem
2022
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